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ARTICLES2020-10-27T15:14:36+00:00

Managing Working-Parent Summer Guilt

May 24th, 2022|parenting, Running a business|

Every year, as summer gets closer and closer, I feel the heavy weight of guilt that my kids don’t have a mom who can take them to the pool whenever they wanted to go, or take them on camping trips, or road trips, or a bunch of fancy summer vacations, or even just give them the relaxing break that they surely needed after a hard school year.

Find your Brand Voice!

April 21st, 2022|Branding, Creative, Running a business, Sustainability|

Your brand voice is the style and tone that represents your company in its written content. Company voice plays a major role in helping audiences recognize your brand and connect with it. Regardless of what platform (social media, website, etc.), your content should be consistent and it should always align with your brand image.

Going for Green: Right Now Is the Time to Get Sustainable

October 13th, 2020|Branding, Running a business, Sustainability|

Perhaps because of the seismic tremors that have rocked 2020, market research shows that consumers, particularly Millennials and Gen Y, support businesses with sustainable practices as a core value. There has never been a better time to assess your company’s impact on the environment.

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