Your brand voice is the style and tone that represents your company in its written content. Company voice plays a major role in helping audiences recognize your brand and connect with it. Regardless of what platform (social media, website, etc.), your content should be consistent and it should always align with your brand image.
This month, I’m challenging myself to a home office makeover. I plan to make four changes that will maximize my space and sense of aesthetic tranquility while also minimizing my environmental impact.
Perhaps because of the seismic tremors that have rocked 2020, market research shows that consumers, particularly Millennials and Gen Y, support businesses with sustainable practices as a core value. There has never been a better time to assess your company’s impact on the environment.