Let’s get to work!
You’ve got the idea. You might even have sales. But there’s nothing like Colorful Creative’s powerful branding systems to help you break out…and break through.
Are you ready to experience the Colorful possibilities?
How does the Colorful Creative process work?
As your point of contact, Creative Director Mandy Barrett works closely with you and your team to create a timeline for your brand launch, develop strategies to maximize your brand as you move forward and manages a diverse group of experts who help make it all happen. Clients typically work with Colorful Creative for about 12 weeks when they go through a full branding series which includes everything from the deep dive evaluation of your brand, the creation of your mission and logo, to a full set of design concepts, strategies, and messaging that takes your brand to the next level. If you choose to also develop a website with Colorful Creative, you may spend an additional 9 weeks working with us to fully build out your online presence.
WHAT CAN I EXPECT?
The Colorful Creative team will help you stay organized and on task. We have a knack for coming up with brilliant ideas (if we do say so ourselves) out of nowhere and will also help YOU get “unstuck” in your next steps. Throughout your experience, you’ll work with Mandy and her expert team who have been hand-picked to deliver exceptional results. You’ll save money you would have spent on individual coaches, writers, designers, marketing specialists, web designers, diversity specialists, sustainability experts, and more. You’ll also save countless hours spent researching and vetting them all. Mandy will treat your business like her own, using the same top talent and management for clients that she demands for herself.
HOW DO I KNOW I’LL LIKE WHAT YOU DO?
Our track record is a pretty good indication. We invite you to check out just a few of Mandy’s testimonials, and, of course, we’ll provide plenty of references before we formally move ahead. But the best gauge is to hop onto a discovery call and see whether we’re a good fit. Because when we are, magic happens!
WHAT KINDS OF CLIENTS DO YOU WORK WITH?
Colorful Creative offers a specific model that, honestly, isn’t right for every company. Our clients must have an existing business that’s bringing in revenue or be in the process of opening a new business with a budget for a true brand launch. Clients also need to possess a willingness to let experts do what they do best and be prepared to dig deep as we discover what your company is really about.
If that sounds like you, let’s talk! Spots are limited, with a waitlist of up to two months, so book your Creative Consultation RIGHT NOW.
Creative Branding Intensive
While creating an effective Brand Strategy is a step-by-step process, it is NOT a one-size-fits-all solution. Filling out a random brand form you find online will not give you what your business truly needs. Your business deserves an expert that will develop a personalized strategy that will help you:
- Pinpoint your core values, discover your mission, find a charitable partner and guide you on how to wrap these into your brand
- Know the steps you need to take to incorporate your vision into your brand through all of your platforms
- Show you how to communicate your brand in a way that allows your customer to automatically understand your story in all the content you create
- Attract your ideal customers and build customer loyalty
- Position your business for sustainability in the market as you grow and change
So how does it work? With our unique Creative Branding Intensive Process, you will:
Sound like magic? It kind of is! And we are so excited to do this with you. Schedule your call today and let’s get your unique brand plan started. We have limited availability for this program so get on a call with Mandy today to book your spot!
Full Branding Series
BRANDING ISN’T JUST YOUR LOGO AND YOUR TAGLINE. IT’S THE SYNTHESIS OF WHAT YOUR COMPANY IS, WHAT IT STANDS FOR AND WHAT PROMISES IT MAKES TO ITS CUSTOMERS. IT PAVES THE WAY FOR YOUR BUSINESS’S SUCCESS, WHICH IS WHY GETTING IT RIGHT ISN’T JUST IMPORTANT—IT’S EVERYTHING.
At Colorful Creative, we believe in taking a holistic approach to branding. Rather than working on one aspect of your project, clients receive the full benefit of our combined expertise on all aspects. We’ve assembled a team of experts in targeted fields, with Creative Director Mandy Barrett as lead, to deliver a one-stop, comprehensive solution.
The strategy that makes our Full Branding Series so distinctive is also what makes it so successful. In addition to a fusion of talent, our thorough discovery process leads to an authenticity that your customers can feel—and that surface-level work simply can’t touch. The results? Seamless integration of every facet of your business and your values, and a brand that’s truly, uniquely yours.
Services included in our branding series:
- Name creation (if necessary) and tagline
- Logo design
- Color palette
- Typography
- Design samples
- Key messaging
- Brand voice
- Brand icons
- Photography styling or stock photo recommendations
- Personal styling for social media
- Social media templates
- Brand style guide
- Optional collateral or concepting such as:
- Business cards
- Letterhead
- Packaging concepts
But this is the Colorful Creative Process, so of course there is MORE!
Charitable Mission Development
As part of our branding series, we include something totally unique. We spend time with you to flesh out your value systems and help you identify a charitable mission that connects to those values.
This service includes:
- Full discovery on your core beliefs from both an individual and business standpoint, as assessed through proprietary documents and a business intensive
- How to tie the charity of your choice to your branding
- How to weave this commitment into your marketing to enhance brand loyalty
Supplier Diversity Program
Where you get the products and services you offer customers matters. It matters to them and, frankly, it matters to all of us here at Colorful Creative. We believe that intentional diversity in your chosen suppliers results not only in better performance for your company, but in better karma. We wouldn’t operate any other way.
But don’t take our word for it. A number of studies prove that, no matter what kind of business you run, a strategic supplier diversity program benefits your bottom line. What is a supplier diversity program? It simply means you welcome all kinds of businesses to help make your own a success:
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Minority-owned
- LGBT-owned
- Disabled-owned
- Women-owned
- Locally-owned
- Veteran-owned
What you get:
- A dedicated interview to determine your current service needs and supply chain
- Research into your local area to identify companies and resources that fit your needs
- Development of a full guide to relevant suppliers
Sustainability Audit
When something benefits your business, as well as the world as a whole, why wouldn’t you do it? That “something,” in this case, is a practice of sustainability. In its most basic terms, sustainability is a set of actions that increase profits while reducing environmental impact and valuing people.
Sustainability is another principle we at Colorful Creative hold dear (don’t ask Mandy about composting unless you have a couple of hours to spare and think bugs are the coolest). So it’s part of our mission to help companies make it part of their mission.
What does sustainability look like? It can be as easy as adding on-site recycling. Or it can be a larger shift, like allowing employees to work from home to eliminate the environmental effects of their commutes. Sustainability has gone mainstream in recent years not only because it feels good, but companies have discovered what’s in it for them: lower overhead costs, faster growth, more efficiency and loyalty from employees, a boost to their brand, and much more.
Whether you start small or take a giant leap into sustainability, the first step is an audit of your current operations. Among the areas we may focus:
- Energy
- Transportation
- Waste
- Employee engagement/wellbeing
- Purchasing/supply chain
Custom Website Design
Your website has the power to convert browsers into buyers. It can also sabotage every branding and advertising effort you make. That’s why Colorful Creative expends so much time and energy on our clients’ website design, whether we’re just tweaking it or starting from scratch.
You need a website that tells your story in a clear, brand-consistent way, using key messages to speak to your target audience and incorporating tools that accommodate modern, tech-savvy consumers. To do this, we work with you to create the perfect online home for your company, including design, content, photography, blog development if necessary and all the little details that add up to a big impact. Plan on a timeline of approximately 10 weeks, with a possibility of extending the contract if all business systems are not yet in place.
I have worked with Mandy Barrett at Colorful Creative over the past 16 years, in my roles at advertising/marketing agencies, for-profit companies and charitable organizations – I have brought her with me to every job I have taken and for good reason. In my 35 years of working professionally, Mandy is one of the few creative people I have come across who understand business. Her strategic direction is as keen as her creative eye, and her follow-through stands against any marketing director I’ve ever encountered. She gets s(&%t done! I have recommended Mandy to numerous other people and have received the same positive feedback from each and every one of them. Whether it’s designing a logo, branding a new company, rebranding an existing company or creating compelling materials to make people take action, Mandy can make it happen
Mandy Barrett at Colorful Creative brings a unique suite of skills combining creativity, discipline, excellent interaction with the staff, and a commitment to quality and follow-through. Most recently Colorful Creative rebuilt and rebranded our web site and the work was on time, on budget, and resulted in a beautiful, inviting, and functional interface. We are grateful to Mandy and her team for their outstanding service and commitment to Davidson Lands Conservancy.
Working with Mandy has been a wonderful experience. Her keen eye for design allows her to transform a simple idea into something that is truly amazing. She is an unbelievable artist and continues to impress me with her creativity, dedication and passion for her work. In addition, she is a genuine person who is always willing to jump-in and help the team out. From project management, client and vendor relations, IT support, copywriting, you name it she has done it successfully. Simply put, Mandy is the complete package and I would recommend her in a heartbeat.
A true visionary when it comes to design, Mandy Barrett has a unique talent for identifying the needs of her clients—often before they even know themselves! Not only is her work impeccable, but the passion she has for her profession is obvious from the moment you meet her. Press time can be tremendously stressful, but Mandy handles everything in stride, always positive and upbeat. In fact, her personality makes her super fun and easy to work with. If I only had two words to describe Mandy, they would be Crazy Creative! She has a knack for seeing things other designers don’t and she knows how to bring layouts alive through her extensive knowledge of typography, color theory, and composition. You should see the beautiful redesign she did for our publication! I wouldn’t hesitate to recommend Mandy for any design project. If you hire her, you won’t be disappointed!
Mandy is the most creative person I have ever worked with! She is an excellent leader and a fantastic team member because she sees each project in its entirety. Whether Mandy is taking the lead or contributing to the whole she is a graphic designer that can make any project successful. Her broad knowledge base encompasses sales, marketing, public relations, print, TV, on-line, social media, newsletters, blogs, ad/coupon creation, website design and more. If you have a need for a graphic designer that thinks out of the box and is not afraid to offer advice, then you’ve come to the right place.
Quite simply, Mandy is one of those very rare individuals who is both creative and analytical. Mandy has a great sense of style and can translate ideas into clean, simple and elegant design. She is highly skilled as a designer and possesses excellent communication skills. In addition, unlike most designers, Mandy is also quite adept at managing the production process for front end web design, email integration and virtually any print deliverable. She is a dedicated professional and a very pleasant, energetic person.
