What is your Brand Voice?
Your brand voice is the style and tone that represents your company in its written content. Company voice plays a major role in helping audiences recognize your brand and connect with it. Regardless of what platform (social media, website, etc.), your content should be consistent and it should always align with your brand image.
For example, if your company has a fun, playful logo, it could cause a disconnect with your audience if your written content is academic or rigid. On the flip side, it’d make no sense to create content with jokes and quips if your brand’s image is formal or authoritative.
Why is Brand Voice Important?
- You only get seconds to catch the attention of potential customers—a measly 10 seconds, to be exact. That’s not a lot of time, so you really want to do everything you can to make a good first impression. Your brand voice is your business persona. Due in large part to the internet and social media, people look at businesses differently than they used to. Customers are no longer satisfied with impersonal advertisements and marketing schemes. They want to connect with your business on a human level. When on point, your brand voice reflects your value proposition and your core values without having to go for the hard sell. Authenticity is everything. Be real. Just don’t try too hard or you’ll look fake, and trust us—that’s the last thing you want!
- A strong, believable brand voice leads to more conversions. If you communicate your message consistently and effectively, it’s much easier to create loyal customers from your web traffic.
- When your company voice matches your brand, you’re speaking your ideal customer’s language. Research has shown that consumers love brands they can connect with emotionally. And the majority of people prefer buying from brands they feel they can trust. Without a brand voice, it’s difficult to connect with your audience or keep them engaged with your business. Your main goal is to choose a voice that fits your services or products and aligns with your core values.
- If customers trust your brand voice, they become devoted to your brand. That’s why your strategy should include ways to continuously engage with your target audience. Learn the best times and the best platforms to reach your ideal customer and focus your efforts there. In this case, more is not always better.
- Last but not least, your brand voice helps you stay consistent across all mediums. When you’re consistent with your branding, your business comes across as professional and refined. Your voice and the quality of your content help your audience get to know your company, form a connection to it, and make your brand memorable. They’ll keep coming back for more because they know they can always count on you to provide them what you need.