This month, I’m challenging myself to a home office makeover. I plan to make four changes that will maximize my space and sense of aesthetic tranquility while also minimizing my environmental impact.
There are few things more critical to the life of your business than your target audience’s perception of it. And that perception is the result of branding.
Perhaps because of the seismic tremors that have rocked 2020, market research shows that consumers, particularly Millennials and Gen Y, support businesses with sustainable practices as a core value. There has never been a better time to assess your company’s impact on the environment.
If you want to engage your current customers—and attract new ones—there’s no getting around social media branding. Social media branding ties in with your marketing goals and addresses the needs of your customers by educating and engaging them with your brand.
“Branding” is nothing less than the foundation of your company’s long-term success. No pressure. In a nutshell, it’s the art of creating a defined set of specific, positive feelings about your company within the minds of your ideal customers.