If you want to engage your current customers—and attract new ones—there’s no getting around social media branding.
Social media branding ties in with your marketing goals and addresses the needs of your customers by educating and engaging them with your brand.
Does your brand have a strong social media presence? Do you engage with your target audience effectively with the right messaging?
Social media has gone beyond a fad and has become a strategic, must-have marketing tool for brands. If you are not using social media to its full potential, you are missing key opportunities for growth and brand development.
Any business hoping to grow exponentially must integrate social media as part of its overall marketing strategy. It’s no longer enough to show up; if your goal is to see results, then you need to build your brand efficiently.
Still not convinced?
Here’s 7 reasons why you need social media branding:
#1 Improved Brand Awareness
Social media has changed the way people view brands.
In today’s climate, your target audience needs to get to know you before they’ll trust you. Only when they’ve become familiar with your brand, will they feel comfortable enough to buy your products or services.
More than 90% of digital marketers and entrepreneurs claim that spending a few hours every week on social media has significantly increased their business exposure.
Social media allows you to show the world who you are. If done effectively, you increase your exposure and legitimize your brand.
This can be done by sharing posts, writing staff bios, and creating content that creatively highlights your organization’s brand voice, core values, and the unique qualities that you provide.
#2 Lead Generation
Social media branding has proven to be a goldmine when it comes to lead generation. Platforms such as YouTube and Pinterest now offer direct purchases, and even Instagram has rolled out a call-to-action button that helps its users to install apps and shop.
66% of marketers who spend at least6 hours or more per week on social media claim to generate more leads.
This makes social media a powerful weapon to deploy, no matter the service or product you sell or who your audience is.
#3 Build Customer Loyalty
According to a well-researched report circulated by Texas Tech University, brands with highly active social media profiles enjoy more consumer loyalty compared to those who don’t.
This is a no-brainer.
When you engage with your customers on social media, you’re actively building rapport and connection. Taking time to provide your followers with quality and useful information, entertainment, and assistance without asking for anything in return builds trust and credibility.
This strategy shows prospective customers that you value them as people and not just sources of revenue.
Businesses that share their personality, vision, and values on social channels form stronger bonds with their customers and builds brand loyalty. Customers will see you not just as a business, but as an entity that genuinely cares about them.
#4 Increased Sales
That’s right, social media branding equals more sales.
Did you know that 84% of VPs and CEOs use social media when making purchasing decisions? Or that over 70% of B2C (business-to-consumer) marketers claim to have acquired customers from Facebook?
Out of sight, out of mind—don’t make this mistake!
Staying right in front of your customer base or target audience ensures you’ll stay on a customer’s radar when they’re ready to purchase a product or service. You can also influence buying decisions at several points along your sales funnel and the customer journey.
Amplify your reach:
- Address pain points with blogs and white papers that target the top of the funnel.
- Answer customer questions.
- Incentivize buyers with numerous coupon codes to garner more sales within a specific period.
With a little creativity the possibilities are endless.
#5 Aligning Your Messaging With Your Target Audience
You can only align your messaging with your target audience when you understand them. The best way to do that is by interacting with your loyal customer base. This will give you valuable insights into consumer behaviors and address questions such as:
- What products or services are they paying for and why?
- What kinds of posts do they like and love to share?
- What type of websites do they always visit? And so much more.
These insights enable you to publish more compelling posts and better content that ultimately leads to more quality traffic to your website. This will also help you refine your product strategy.
#6 Showcase Your Brand’s Professionalism
You can do this by becoming the go-to source for useful and valuable information relevant to your products or services. By maintaining a robust, up-to-date profile with great content, you’ll be seen as an authority in your niche.
You should also handle customer concerns and questions with the utmost care. Social media is a public space and customers pay close attention to how businesses interact online.
#7 Tell Your Brand Story
One of the best ways to open conversations for instant interaction, building relationships, and customer loyalty is by sharing your brand story. This is where you need your brand’s personality to shine.
Telling your brand story also stimulates engagement and appeals to those who come across your brand. As long as you develop your brand voice while staying true to who you are, you’ll continue to attract loyal and active followers.
Social media branding is crucial for businesses and should be a vital part of any marketing plan. It does not, however, need to be stressful. It can be fun too!
Once you’ve taken the first (and often most difficult) step of creating a branded profile, you can start actively engaging with your customers by sharing new, well-researched, and relevant content!