This month, I’m challenging myself to a home office makeover. I plan to make four changes that will maximize my space and sense of aesthetic tranquility while also minimizing my environmental impact.
There are few things more critical to the life of your business than your target audience’s perception of it. And that perception is the result of branding.
Anyone who has ever been published knows the all-too familiar dread of "the edit." I've been edited countless times and I still get a slight twinge of anxiety right before I send my work to an editor.
“Branding” is nothing less than the foundation of your company’s long-term success. No pressure. In a nutshell, it’s the art of creating a defined set of specific, positive feelings about your company within the minds of your ideal customers.