Seed is an incredible client whose mission is to create healthy, plant-based skin products that harness the powers of seed oils. In fact, Mandy loved their products so much that she now uses them exclusively with her family! So it was a perfect fit for Colorful Creative to work with Seed to complete the rebrand their company.
Seed’s old labels were a dark purple and their logo did not speak to the upscale clients they were wishing to target with their new products. But they already had a strong following and didn’t want to completely do away with their brand, so we decided to keep the font of their logo while introducing a new icon that still spoke to their old brand but was more upscale and better represented the evolution of their products. That along with clean white labels with gold trim and more elegant font treatments on their labels completely changed the feeling of their line.