Our consistent branding and messaging helped Classroom Central in their massive funding efforts in 2019. Having an easy to navigate wordpress website enabled them to quickly change course in what they were offering in 2020 during the Covid-19 pandemic and they were able to continue to help teachers and students despite the major shifts in business model. And because they had a brand that was easy to implement across all of their platforms, when they hired a new marketing person to their staff, it was easy for her to quickly learn the brand and take their social media in a confident direction while incorporating her strengths to come up with more messaging to move the companies message forward.
“When Classroom Central decided to create a formal society for multi-year, major donors, we worked with Mandy to completely brand the program. In addition to creating the logo for Society for Excellent Education (SEED), Mandy created all of the branding, brochures, and even painted an original piece to be given away to the inaugural members. As a direct result of the branding and marketing that Mandy created, 52 families signed up in the first five months, resulting in committed gifts exceeding $670,000.”
– Beth Cup, Director of Development