RoadRUNNER Touring & Travel

It started with a redesign…

Brief

When Mandy Barrett got a call almost 10 years ago from RoadRUNNER asking if she would be able to redesign their publication, she jumped at the opportunity as redesigning magazines is one of her specialties! When the redesign was complete, they asked her to join their team as a freelance Art Director and they became one of Mandy’s first big clients with her new business.

2 years ago, RoadRUNNER was again ready for a fresh look and they were open to making some big changes. Mandy was able to design exactly what she thought the magazine should be to attract their target clients and bring in more Advertisers. Despite the industry shutting down motorcycle magazines left and right, RoadRUNNER has been able to maintain their dominance in the market in part because of the eye candy that is present in every single issue of the magazine.

Deliverables

Along with the magazine, Colorful Creative has helped them in many other aspects of their business. We branded one of their side companies, Blue Rim Tours, and also developed a website and advertising for an app they developed. We have partnered with the RR team to create ads for their clients, created tradeshow displays, and helped them to developed Media guides both for the Tourism and Industry clients while keeping all materials on brand. We have even updated RoadRUNNER‘s logo a few times for them.