Brief
Seed is an incredible client whose mission is to create healthy, plant-based skin products that harness the powers of seed oils. In fact, Mandy loved their products so much that she now uses them exclusively with her family! So it was a perfect fit for Colorful Creative to work with Seed to complete the rebrand their company.
Seed’s old labels were a dark purple and their logo did not speak to the upscale clients they were wishing to target with their new products. But they already had a strong following and didn’t want to completely do away with their brand, so we decided to keep the font of their logo while introducing a new icon that still spoke to their old brand but was more upscale and better represented the evolution of their products. That along with clean white labels with gold trim and more elegant font treatments on their labels completely changed the feeling of their line.
Deliverables
Our work with Seed spans the spectrum of services offered at Colorful Creative like many of our clients. Not only did we do a complete rebrand of their logo and products, but we have also contributed campaign ideas, social media imagery, ingredient images to widen their shopping photo portfolio, a catalog and much more.
Results
Our upscale branding and packaging enabled seed to attract a different kind of customer and create some higher price point products that flowed seamlessly with their brand. We helped them streamline all of their packaging for a consistent look across their whole line of products and create beautiful imagery that tells the story of their brand everywhere they post them.
I have worked with Mandy Barrett at Colorful Creative over the past 16 years, in my roles at advertising/marketing agencies, for-profit companies and charitable organizations – I have brought her with me to every job I have taken and for good reason. In my 35 years of working professionally, Mandy is one of the few creative people I have come across who understand business. Her strategic direction is as keen as her creative eye, and her follow-through stands against any marketing director I’ve ever encountered. She gets s(&%t done! I have recommended Mandy to numerous other people and have received the same positive feedback from each and every one of them. Whether it’s designing a logo, branding a new company, rebranding an existing company or creating compelling materials to make people take action, Mandy can make it happen
Mandy Barrett at Colorful Creative brings a unique suite of skills combining creativity, discipline, excellent interaction with the staff, and a commitment to quality and follow-through. Most recently Colorful Creative rebuilt and rebranded our web site and the work was on time, on budget, and resulted in a beautiful, inviting, and functional interface. We are grateful to Mandy and her team for their outstanding service and commitment to Davidson Lands Conservancy.
Working with Mandy has been a wonderful experience. Her keen eye for design allows her to transform a simple idea into something that is truly amazing. She is an unbelievable artist and continues to impress me with her creativity, dedication and passion for her work. In addition, she is a genuine person who is always willing to jump-in and help the team out. From project management, client and vendor relations, IT support, copywriting, you name it she has done it successfully. Simply put, Mandy is the complete package and I would recommend her in a heartbeat.
A true visionary when it comes to design, Mandy Barrett has a unique talent for identifying the needs of her clients—often before they even know themselves! Not only is her work impeccable, but the passion she has for her profession is obvious from the moment you meet her. Press time can be tremendously stressful, but Mandy handles everything in stride, always positive and upbeat. In fact, her personality makes her super fun and easy to work with. If I only had two words to describe Mandy, they would be Crazy Creative! She has a knack for seeing things other designers don’t and she knows how to bring layouts alive through her extensive knowledge of typography, color theory, and composition. You should see the beautiful redesign she did for our publication! I wouldn’t hesitate to recommend Mandy for any design project. If you hire her, you won’t be disappointed!
Mandy is the most creative person I have ever worked with! She is an excellent leader and a fantastic team member because she sees each project in its entirety. Whether Mandy is taking the lead or contributing to the whole she is a graphic designer that can make any project successful. Her broad knowledge base encompasses sales, marketing, public relations, print, TV, on-line, social media, newsletters, blogs, ad/coupon creation, website design and more. If you have a need for a graphic designer that thinks out of the box and is not afraid to offer advice, then you’ve come to the right place.
Quite simply, Mandy is one of those very rare individuals who is both creative and analytical. Mandy has a great sense of style and can translate ideas into clean, simple and elegant design. She is highly skilled as a designer and possesses excellent communication skills. In addition, unlike most designers, Mandy is also quite adept at managing the production process for front end web design, email integration and virtually any print deliverable. She is a dedicated professional and a very pleasant, energetic person.
