Davidson Lands Conservancy
Breathing new life into their brand
Brief
Our first introduction to Davidson Lands Conservancy was on a Saturday morning many years back at Davidson’s Farmers Market (which is my happy place!) They had a table that taught kids all sorts of different things about nature and my kids and I were instantly in love. Since then we’ve been all in–from salamander and spider hunting, to mud parties, to their big Run For Green. Their mission to conserve land and raise awareness about the value of conservation and connecting their lives to nature fit Colorful Creative like a glove!
We helped them develop new marketing materials for Run for Green and then moved into rebranding them and building their website. Go check out their site and you might find some of my macro photography in there (and maybe one or two of my kids!) We were able to present them a brand which we were then able to give to one of our amazing partners, Carrie Boyd, who developed the incredible newsletter that you can see in the images here.
Deliverables
Our new brand for DLC was essential in building the new website and moving their goals forward. We have also contributed writing, coding, project management, and connected them with partners that have also helped them reach their goals. And for Run for Green, we created everything from t-shirt designs to the medal that everyone won at the end of the race! Davidson Lands Conservancy is also one of the original members of the Colorful Creative Collective and we now contribute financially to their mission every month.
Results
Our consistent branding and messaging has helped Davidson Lands Conservancy launch a new chapter of their company with a clear sense of their brand and how it ties in with new new messaging and goals. They are prepared now to move forward on other rebranding of their materials with the help of Colorful Creatives Partners.
“Mandy Barrett at Colorful Creative brings a unique suite of skills combining creativity, discipline, excellent interaction with the staff, and a commitment to quality and follow-through. Most recently Mandy Barrett Design rebuilt and rebranded our web site and the work was on time, on budget, and resulted in an beautiful, inviting, and functional interface. We are grateful to Mandy and her team for their outstanding service and commitment to Davidson Lands Conservancy.”
– David Cable, Interim Director, Davidson Land Conservancy
I have worked with Mandy Barrett at Colorful Creative over the past 16 years, in my roles at advertising/marketing agencies, for-profit companies and charitable organizations – I have brought her with me to every job I have taken and for good reason. In my 35 years of working professionally, Mandy is one of the few creative people I have come across who understand business. Her strategic direction is as keen as her creative eye, and her follow-through stands against any marketing director I’ve ever encountered. She gets s(&%t done! I have recommended Mandy to numerous other people and have received the same positive feedback from each and every one of them. Whether it’s designing a logo, branding a new company, rebranding an existing company or creating compelling materials to make people take action, Mandy can make it happen
Mandy Barrett at Colorful Creative brings a unique suite of skills combining creativity, discipline, excellent interaction with the staff, and a commitment to quality and follow-through. Most recently Colorful Creative rebuilt and rebranded our web site and the work was on time, on budget, and resulted in a beautiful, inviting, and functional interface. We are grateful to Mandy and her team for their outstanding service and commitment to Davidson Lands Conservancy.
Working with Mandy has been a wonderful experience. Her keen eye for design allows her to transform a simple idea into something that is truly amazing. She is an unbelievable artist and continues to impress me with her creativity, dedication and passion for her work. In addition, she is a genuine person who is always willing to jump-in and help the team out. From project management, client and vendor relations, IT support, copywriting, you name it she has done it successfully. Simply put, Mandy is the complete package and I would recommend her in a heartbeat.
A true visionary when it comes to design, Mandy Barrett has a unique talent for identifying the needs of her clients—often before they even know themselves! Not only is her work impeccable, but the passion she has for her profession is obvious from the moment you meet her. Press time can be tremendously stressful, but Mandy handles everything in stride, always positive and upbeat. In fact, her personality makes her super fun and easy to work with. If I only had two words to describe Mandy, they would be Crazy Creative! She has a knack for seeing things other designers don’t and she knows how to bring layouts alive through her extensive knowledge of typography, color theory, and composition. You should see the beautiful redesign she did for our publication! I wouldn’t hesitate to recommend Mandy for any design project. If you hire her, you won’t be disappointed!
Mandy is the most creative person I have ever worked with! She is an excellent leader and a fantastic team member because she sees each project in its entirety. Whether Mandy is taking the lead or contributing to the whole she is a graphic designer that can make any project successful. Her broad knowledge base encompasses sales, marketing, public relations, print, TV, on-line, social media, newsletters, blogs, ad/coupon creation, website design and more. If you have a need for a graphic designer that thinks out of the box and is not afraid to offer advice, then you’ve come to the right place.
Quite simply, Mandy is one of those very rare individuals who is both creative and analytical. Mandy has a great sense of style and can translate ideas into clean, simple and elegant design. She is highly skilled as a designer and possesses excellent communication skills. In addition, unlike most designers, Mandy is also quite adept at managing the production process for front end web design, email integration and virtually any print deliverable. She is a dedicated professional and a very pleasant, energetic person.
